The Experience Center brings Nou Mestalla closer to the Valencian business community
Business meetings bring together companies from the Comunitat Valenciana to learn first-hand about the project and its future opportunities
The Nou Mestalla will feature a logo and a brand image that combines the identity of the Mediterranean with the architectural structure of the Nou Mestalla.
Undulating lines symbolise the movement of the Mediterranean Sea, reflecting its energy and the deep connection of Valencia with the coast.
The terraces that surround the stadium - a distinctive architectural feature of the design of the venue - are incorporated through a linear structure that highlights this unique feature. The avant-garde lines of the large roof that crowns the stadium are a metaphor for the apparent simplicity but maximum technological complexity of the stadium.
The chosen colour is Mediterranean Orange, which will have a prominent presence in the interior of the stadium.
This logo fuses the club's Mediterranean heritage with a progression towards a new era, mixing architectural design and local symbolism in a modern graphic representation in which the name of the stadium, Nou Mestalla, is present, with a clear tribute to Mestalla and the irrigation canal that connects both grounds.
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